Keywords use in document title
The document title is the text within the <title>...</title> tags in the HTML code of your web page.
Global link popularity of web site
The global link popularity measures how many web pages link to your site. The number of web pages linking to your site is not as important as the quality of the web pages that link to your site.
All major search engines take the quality and the context of the links into account. Search engines assume that your web page must offer relevant content if many quality sites link to it.
Link texts of inbound links
Inbound links are links from other web sites to your site. If many other sites link to your site, then search engines consider your site to be important. However, the number of links is not as important as is the relevance of the linking page and the link text used in linking to your site.
Keyword use in body text
The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The calculations include spaces and punctuation marks.
Keyword use in page URL
The page URL is the part after the domain name in the web page address.
Links from social networks
On social network sites, people decide which web sites are popular. This means that the popularity on social network sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on social networks.
HTML validation of web page to W3C standards
Web pages are written in special languages called HTML and CSS. Like any language, HTML and CSS change constantly. The World Wide Web Consortium (W3C) is the governing body that establishes what is valid HTML/CSS and what is not. Search engines obey the HTML/CSS standard. If there are errors in the HTML/CSS code of your web page, then search engines might not be able to read everything of your web page.
Factors that could prevent your top ranking
Some ranking factors cannot be measured because the search engines do not reveal the necessary data, or it would be extremely time-consuming to measure the data. Make sure you pay attention to the following factors because they could prevent a top ranking.
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Full Overview Below
Report overview |
19. |
Keyword use in same domain link URL's |
Keyword use in document title |
20. |
Keyword use in outbound link URL's |
Global link popularity of web site |
21. |
Keyword use in meta description |
Link texts of inbound links |
22. |
Number of trailing slashes in URL |
Keyword use in body text |
23. |
HTML validation of web page to W3C standards |
Age of web site |
24. |
Readability level of web page |
Keyword use in H1 headline texts |
25. |
Keyword use in meta keywords |
Keyword use in domain name |
26. |
Keyword use in the first sentence of the body text |
Keyword use in page URL |
27. |
Keyword use in HTML comments |
Links from social networks |
28. |
Search engine compatibility |
Server speed |
29. |
Factors that could prevent your top ranking |
Keyword use in H2-H6 headline texts |
30. |
Table: Number of keywords |
Keyword use in IMG ALT attributes |
31. |
Table: Keyword density |
Top level domain of web site |
32. |
Table: Keyword position |
Keyword use in bold body text |
33. |
Table: Number of words |
Number of visitors to the site |
34. |
Table: Number of characters |
Keyword use in same domain link texts |
35. |
Table: Ranking factors digest |
Keyword use in outbound link texts |
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